The Mailing list is the right solution for business owners or community members who need media to share information quickly, practically, and on target, without having to send messages or promotions manually to the audience.
However, what is mailing list and what kind of function and how to make it? This article will address your questions regarding mailing lists. Read, please!
Definition of Mailing List
The Mailing list is an email service that can be used to send large amounts of information practically and quickly to a predetermined audience.
In another sense, mailing list is a list of email addresses of an audience interested in a particular subject, promotion, or information from members of a shared workgroup, community, or class. The people who join this group are the recipients of the information.
Based on the explanation above, it can be concluded simply that mailing list is an email group service consisting of several members that allows the discussion of a particular topic of information to occur.
Before creating information and finally distributing it, you can group the audience who has filled out the form on the website according to the promotion category that has been created.
In this way, the audience will receive information that suits their needs, so that the delivery will be according to the specified target. The information distributed will also be more targeted and not disturbing the audience, because it could be the audience who decides to register to receive the email.
Another advantage of mailing list is the audience or recipient of the message can also reply to emails sent to the group, so that a discussion can be created.
Nonetheless, you should also be vigilant because mailing list vulnerable to fall into the spam email category.
There are also several other alternatives that can be used to make a mailing list, namely with a business email service, such as Google Workspace and Alibaba Mail, which already provides features to support making a mailing list.
Mailing List Function
The Mailing list is a feature that is considered effective for sharing information with a predetermined audience, so that the delivery of the message will be more targeted.
Apart from being on target, mailing list can also be used to share information quickly, without having to contact the audience one by one person to be given the information.
In addition to the two functions above, there are various functions or advantages mailing list another. Anything?
1. Save Promotion Cost
For business owners, of course mailing list is the right solution to be used as a medium for business promotion.
This is because you don’t have to spend money to print brochures to support brand promotion. Just send the information directly online via email to share your product information.
2. Establish a Discussion Forum
As previously explained, mailing list can also be used as a forum or discussion group from the information that has been received.
Members who have been previously grouped can form a group, which can then be used as a forum for discussion and also establish relationships between members.
3. Ease of Communication
Mailing list, certainly, facilitates the process of communication between members in a group. Group members simply send one message via email and the message will be received by all members who are members of it. So it saves more time to share information.
Mailing List Type
In order to reach the target, you need to pay attention to the purpose and planning of sending information to the audience. Therefore, first understand the different types mailing list to determine the destination of the email. Mailing list types are as follows:
1. Response List
The first type of mailing list is response list, which is the type mailing list with a bidirectional nature. Response list allows the audience or recipient of the email to be able to respond to the email sent.
However, the audience needs to be determined beforehand, so that communication can run effectively, efficiently, and also according to the expected target.
An example of using this mailing list is for example to conduct an assessment survey of new products owned. You can set up answers that consist of “Interesting” or “Less Interesting”. You can then share the survey with the members who are members.
2. Announcement Type List
Unlike the first type, announcement type list only gives announcements, so the communication is one-way. This means that the audience or joined members cannot respond to or reply to the email.
This type of mailing list is very suitable to be used to share product promo information, the latest products, and so on.
3. Discussion Type List
The third type of mailing list can also be used if you want to know the opinions of members from the information that has been shared. This type of mailing list is fully bidirectional, so members can respond to the information that has been received by replying to the email sent.
You can use this type to grow your business by receiving opinions and input from members.
How to Create a Mailing List
Next, we will share how to make a mailing list to help you disseminate information more broadly and practically to your target market. Here’s how:
cPanel may be familiar to some people who are used to managing hosting. The look that user-friendly makes it easy for users to manage their hosting.
This first guide can be used for VPS customers using cPanel, you can make a mailing list in cPanel easily via WHM.
Besides cPanel, Plesk Panel is also commonly used to manage hosting. With a look that user-friendly, you will find it easy to make a mailing list from the Mail Account menu as a first step.
In addition to subscribing to VPS and control panels, you can also create a mailing list by subscribing to Alibaba Mail business email service. With a large email capacity, starting from 100GB, you can use this service for your mailing list needs to the fullest.
At Alibaba Mail service, mailing list is a service that can be used easily, because it is already available in the Mail Group menu tool.
Google Workspace is a commonly used Google service. Looks similar to @gmail[dot]com, certainly makes it easier for users to manage this service.
Not only does it work for personal or corporate email domains, Google Workspace can also be used to make it easier to create a mailing list with the Google Groups service.
In general, Google Groups are used to create emails[at]googlegroups.com, but if you already have an active domain, then you can create an email group using your own domain.
How to create an email group is fairly easy, just log in to Google Groups using your email domain or Gmail email, then start setting up group email through the existing panel.
This is information about the mailing list, from the definition to how to make it. Hopefully this article helps you to share information with your audience easily and practically so that sales and business targets will be achieved. Good luck
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