Direct Marketing Types, Benefits, and Goals – Marketing is a planned activity carried out by a company or institution in doing business. Marketing is the spearhead of a company. By implementing marketing, companies can build closer relationships with consumers. One of the forms of effective marketing is direct marketing.
Direct marketing is a marketing strategy that allows a company to communicate with consumers directly.
Here is a summary of the benefits, goals, and types of direct marketing that need to be known.
Direct Marketing Types
Personal Selling
Personal selling is the process of marketing products directly face-to-face with prospective buyers. Marketing management will usually determine strategic destinations and markets.
Personal selling is considered very effective for introducing new products. This will make consumers understand the goods / services that are being traded.
In addition, personal selling marketing methods can make it easier for sellers to convey the identity of the product.
Direct mail marketing
Promotion of business products in this type of marketing is done by providing various attractive offers. A product’s information can also be shared through messages or brochures to the consumer’s address. The delivery can be in the form of messages, emails, and so on.
Catalog Marketing
Catalog marketing is a type of marketing that sends catalogs to different markets and targets that each company is aiming for.
Telemarketing
This type of marketing is done by utilizing telephone or other voice communication. After getting consumer approval, the company can have a meeting with the consumer.
According to some researchers, this type of direct marketing has a great opportunity because it uses visual communication, although not face to face.
Ad Space
Advertising space, for example, is a print advertisement that can reach all newspaper or magazine subscribers. Advertising space in newspapers or magazines is very cost effective if you want to market a business to a wide market.
Postcard deck
With limited space, postcards are usually best for promoting free offers in generating sales contacts. For example, a free catalog or a free demo disc.
TV and radio media
This type of direct marketing is powerful. Television is attractive for products that are strongly supported by live demonstrations.
Internet
Options for internet marketing include ads via websites, banner ads, and email marketing.
Kiosk Marketing
Marketing using kiosk media is one form of proper selling place, where information and order machines can be accessed easily in shops, airports, and other locations.
Direct Marketing benefits
Here are the benefits of direct marketing:
Potential customers are targeted.
The first benefit of direct marketing is that it allows you to target a specific group of customers with a customized promotional message.
The company focuses its message on the people most likely to need the product or service offered.
A more efficient marketing budget
Direct marketing that focuses on a specific demographic can help your efforts set reasonable sales targets as well as increase sales results on a more efficient budget than indirect marketing.
Increase customer loyalty
Direct marketing is excellent for building and maintaining relationships with customers and prospects. With this benefit of direct marketing, its allows marketers to personalize advertising messages and offers.
One of the best strategies to do is to combine direct marketing activities with customer loyalty programs.
Help drive new business
With direct marketing, business owners have a good foundation of business. This can happen due to effective communication with the target market.
Direct Marketing Goals
Marketing strategies, also have the objectives of implementing the process as follows:
- Improve the quality of coordination of fellow marketing teams
- Aimed as a measuring tool of marketing results
- Aiming as a logical basis in the effort to make marketing decisions
- Aims to improve the ability to adapt in case of changes in marketing
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