If you own an eCommerce store, then you probably know how challenging it is to get customers to your online shop. You probably also know that your shop can’t exist without a fresh supply of customers to buy from your shop. The trick is to figure out how to get them to look past your competitors’ listings and at yours instead. Here are a handful of ways you can do just that.
Use Solid SEO Tactics
SEO or search engine optimization is a cornerstone marketing tool for online stores. Here’s why. By using some basic SEO tactics, you attract buyers who are already interested in purchasing what you have to offer.
For example, if you sell earrings based on the Alice in Wonderland books and you use keywords like “Alice in Wonderland earrings,” then your listings will likely be seen by people who also use the same keywords to conduct their searches for such products.
The most successful online marketers know what keywords their customers use to search for items and put those keywords in their listings’ title, subtitles, and body text to maximize a listing’s effectiveness. If you’re not doing this yet, make it a practice to learn good SEO so that your store can compete.
Take Good Photos and Write Solid Text
The photos and text you use to describe your listings should be top-notch. Photos should include good lighting and listings should include excellent grammar and accurate descriptions. Given that potential customers won’t see your products in person, the photos and product descriptions need to give them a good sense of what they’re getting if they order. SEM Rush reminds people to include all the necessary information, including size, color, shipping information, and more.
This is particularly true if they order clothing items from you. The difference between making a sale and not often comes down to the quality of photos and product descriptions you include with your product listings.
Try Alternative Advertising Methods
You’ll be advertising your store. In the age of the world wide web, online ads are common. While it’s a good idea to use these ad channels, do know that your competition uses them, too.
That’s why it’s important to explore other options, like text messaging and traditional advertising methods, like radio. If you’re unfamiliar with some of these newer methods of advertising, like text messaging, then you may want to employ a text message marketing service until you can learn the ropes.
Do a Sales Promotion
You might be surprised at how much traction a 10% or 15% off coupon will do for your eCommerce sales. The fact is, people, love sales and deals, and this tactic counts as one of the most popular ways to ensure that your sales numbers go up.
Incidentally, you can also use sales and deals to attract people to your mailing list. A mailing list filled with the names of people who have purchased from you before is one way to retain the customers you already have.
Speaking of Mailing Lists…
Mailing lists may not be as flashy and exciting as a poppy TikTok video or Instagram post, but they still have massive power as a marketing tool. Your mailing list is an easy way for you to contact customers who have already bought from your brand in the past and who might want more of your goods and services in the future.
The reality is, it takes more money to attract a new customer than it does to retain your existing ones. Never underestimate how important your mailing list is when it comes to the success of your online store. Keep in regular contact with the people who have purchased from you before and make sure you have a system set up to capture the names and contact information of new customers.
Last Words on Your eCommerce Business
From Etsy to Amazon, eCommerce businesses have become quite popular in recent years. But many people who own online shops never see the success they desire because they don’t know how to attract new customers to their stores. If you follow the tips listed in this post, then you won’t have to worry about not having the customers you need to sustain your shop.