Large outlets in the retail sector are many who profess to have experienced a decrease in sales, some even until they choose to closed. One reason for this, there is a decrease in purchasing power and the rise of online sales. The reason was not because of the shift to online shopping habits. Rather, there are shifting consumption patterns that make a lot of people are lazy to shop at the Mall. They are utilizing the internet to facilitate the shopping and deals. How to drive traffic to your online store? Here’s the tips.
How to drive traffic to your online store
- Focus on the product.
If possible, make sure you only focus on one or a few products. Has a large selection of products is nice and make the online store traffic was up, but focus on one product would be better. For example, specialized in selling fashion products.
- Do the promotion strategy.
Use digital marketing media to load the store or product promotion. Currently, often seen many foreign products that offer a free product and you just enough to pay for the postage. It was the beginning of their marketing strategy. It is enough to boost the popularity of the store. Does nothing, no advantage at the start, its important stores and products already known to many customers who indirectly would help the process of branding.
- The quality of the product.
Any business takes quality standards. The product does not need to be cheap, provided good quality. When you have good quality, then the customer is ready to buy and visit again. Good quality will affect consumer confidence. E-commerce does not require you to meet face-to-face, therefore trust and quality become absolute.
Occasionally, give it a give away to loyal customers. For example, by imposing a minimum of spending and they are entitled to free postage, or getting the product of the same value of their groceries. This gives Away can also be a strategy of increasing sales. You can make it in a couple of seasons to make it more attractive to customers.
- Products are limited.
Many online stores that use this system. For example, a manufacturer of hijab makes the system inventory items are limited. It can also be influential in order that customers purchase transaction immediately before the item expires. Judging from the large number of buyer enthusiasm on this limited product, you can help boost sales quickly.
Thank you very much for reading How to drive traffic to your online store, hopefully useful.
Last Updated on December 12, 2017 by Blog Marketing Tool Team
Founder of Blogmarketingtool.com. I am Full time blogger, internet marketer, SEO specialist, web development. I love blogging to share my business and marketing experience.