Twitter testing a new subscription system. By paying USD 99 per month, users can create their tweet are automatically promoted in the timeline of the people are not known. However, this service will not be offered to all users. Only people who get invitations to participate are able to use this program.
This program is not intended for large companies that already have a name. The program is intended for users who have not been too accustomed to using Twitter, who prefer to pay a sum of money rather than set up their own social media accounts.
With this new program, Twitter wants to make it easier for users to promote their tweet, because in contrast to advertising, users do not have to create their own ads. In addition, the user can also decide to unsubscribe from the program at any time.
Remember this program is still in beta stage, Twitter offers a 30-day free for the participants. After this period expires, then the cost of USD 99 per month will apply.
Obviously, these programs create Twitter as an experiment to get new revenue lines. This year, Twitter’s revenue from advertising has decreased. In Q2, Twitter just gets USD 439 million. As a comparison, in the same period last year, Twitter get USD 535 million.