Recently David Mihms, the SEOMoz, did the survey about the factors which influence web rank in search engine. The fluctuating rank occurred is mostly caused by the keyword or citation. An inappropriate citation will lead to low rank result. The survey is accurate since it has been done through checking the 1000 Local SEO campaigns. The search engine will not find the web with certain citation because of some reasons:
- The web has multiple variation names.
- The web owner has moved to the new address.
- The web owner changes his phone number.
- The aggregator gets the false information and shows the inappropriate NAP.
When you experience the things above, it seems that you will get paralyzed rank as soon as somebody search your citation. Keep it mind that every single citation is like a vote in an election, once you lose it meaning that you lose one level of rank. However, sometimes it is difficult to decide what citation is appropriate for the search engine so you can get many visitors that will boost up your rank. If you find the problem you will need Hoth assistance.
The Hoth is a link building company for SEO which is located in Chicago. It has good links to some SEO agencies around the world. Through Hoth local, which is built on the four critical components of local SEO, you will get help to have a full citation audit, local directory citations, rich media citations and social media citations. Full citation audit enables you to have an original citation to avoid the duplication and incorrect citations. Local directory citation includes ego directories, competitor directories and competitor review directories. All of them are important to provide some information which should be verified by the clients.
Rich media citations include videos, photos and links, which are supported by geo-tagged photos. Social media citations deals with the role of social media to boost up your rank. Besides all of those citations, Hoth recognizes that the better profile of the company, the better citation it gets. Therefore, Hoth will help you to get the full correct NAP because it fixes the false citation. As a result, if the false citation is gone, you can beat your rivals easily on search engine. You will sit on top rank which makes your business run smoothly. How does Hoth make it happens? Here you are some points you need to know:
1. Hoth has a local citation clean up service which consists of some people in team.
They will help you to clear the wrong citation manually by contacting the citation source to get the correct information. They have an internal standard operating procedure for every web to find the best way to get your citation corrected. It will deal with your email so they can file all of the communication through it. They will do it under your permission. Besides email they will also check the phone confirmation based on the relationships. They have cooperative directories which will inform them the traffic every day.
2. Hoth team will investigate and find the false citation so that they can have a complete audit for your business.
They have to know your complete profile and the history of your business in order to get the correct information for your citation. They might change your picture so that people can determine your business easily. However, it is not the most important part, the important parts are the name of the company, the complete address and the detailed phone number. They are important to the citations because usually those parts are messed up in search engine.
3. Hoth team will fix all of your citation problems until 70 or 90 percent and they will keep in eye to monitor your web regularly.
If you make some changes, they will recognize it and will make an updated about it. At last, they will send you a complete report as a feedback of their job. It consists of the list of corrected citation and also the recommended parting. You will get the comprehensive report after a month or more which is usually after 3 rounds of the manual contact. One round is defined as one effort to correct your citation whether it is manually or outreach. Even better, Hoth will check the data aggregators by visiting Foursquare, Neustar Localeze, Factual and Acxiom to get the best information of the correct citation.
Hoth reminds that during the contact outreach, some clients might receive the call or email for verification from data aggregators and directories, so make sure everyone knows that you are in the process of citation clean up.
For fixing all of your citation problems, Hoth has some various prices for one location or one NAP. Some business has more than 1,000 locations, Hoth still can handle it through its great team as long as your business is on Earth.
Finally, never doubt to use the Hoth, because the higher rank you get, the higher income you earn for your business. Choose the best and get the best!